Education involves teaching consumers about a value proposition and the offered benefits. some of it is already known. So the correct option is (a)True.
what is a value proposition?
The value that a business guarantees to provide to clients should they decide to purchase its goods is referred to as a value proposition. Consumers are introduced to a company's brand through the value proposition, which explains to them what the firm stands for, how it functions, and why it merits their business. The commercial or marketing statement that a firm employs to explain why a customer should purchase a something or utilize a service is known as a value proposition.
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