This statement - Direct and digital marketing most typically involve targeting broad segments of customers is false
Online marketing, commonly referred to as "digital marketing," is the delivery of advertising through digital channels to support brands and connect potential customers through the internet and other digital communication channels.
Digital marketing examples include: Search Engine Optimization (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM)
Both a basic set of hard skills—which can be learned fairly easily—and a longer list of career attributes—which may take years to master—are necessary for success in digital marketing.
There are many remote or home-based digital marketing positions available. Digital marketing can be an excellent alternative for anyone wishing to change careers without returning to school or relocating to a big city because you can pick up a lot of essential marketing skills while working.
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