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In relationship selling, the buyer and seller invest in opportunities that are blank mutually beneficial

Relationship selling is a sales strategy that puts more emphasis on the exchanges between the customer and the salesperson than on the cost or specifics of the product.

Enhancing salespeople's interpersonal relationships with their clients and customers is one of the key goals of relationship selling. Customers could experience a lack of personal connection and feel like a number.

Even when the customer doesn't express it directly, relationship selling requires the salesperson to thoroughly comprehend the customer's problems, anxieties, and fears. And as a result, salespeople are able to establish long-lasting relationships with customers and forge emotional ties with them.

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