An organization's mission statement is the reason it exists and can help define the unique fundamental purpose that sets the organization apart from others of its type.
It must be objective and aligned with organizational values, because it is through the mission that customers will understand the purpose of the organization, being essential to add value to stakeholders.
The mission must be developed according to:
Therefore, the mission statement is an instrument for identifying a company, where it attests to its fundamental purposes and objectives.
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