10 percent is yield to maturity of the security. Yield to maturity is the amount of interest that will be earned on a security if it is held until it matures. It is expressed as an annual rate, which is same as the owner's internal rate of return.
In essence, yield to maturity represents IRR on a security if held to maturity. It is predicated on idea that all coupon or interest payments can be invested at security's rate of return. In order to determine whether purchasing security is a wise investment, yield to maturity can be quite helpful.
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