Respuesta :
Electronic colonialism theory is the belief that cultural products made in another country can influence or displace indigenous cultural productions, artifacts, and media to the detriment of the receiving nations.
What is Electronic colonialism theory?
- Electronic colonialism theory explains how mass media and internet firms are leading to a new concept of empire.
- It will not be one based on military power or land acquisition but one based on controlling the mind. It is a psychological or mental empire.
- It is an evolving global “Empire of the Mind”.
Who is the key driver behind electronic colonialism?
Herbert Schiller first proposed the idea of electronic colonialism or digital colonialism, also known as e Colonialism, in his 1976 book Communication and Cultural Domination.
What is the psychology of colonialism?
- When a group of people are colonized by another group, they develop an internalized attitude of racial or cultural inferiority.
- This is known as a colonial mentality. It is consistent with the idea that the colonizer's cultural ideals are inherently superior to one's own.
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