The rhetorical appeal or device that President Johnson uses here to push for the passing of the civil rights bill is:
Pathos is an appeal to a person's emotions. In this text, President Johnson is trying to remind the people of the effort that President Kennedy had made.
He counts on their appreciation of his efforts, to take some measure to bring about equal rights in the country which was one of the things that Kennedy stood for. The emotional appeal known as pathos was hence used.
Learn more about pathos here:
https://brainly.com/question/13118125
#SPJ1