Eye contact is most important in maintaining the quality of directness in speech delivery.
Eye contact maintains the quality of directness in speech delivery, lets people know they are recognized, indicates acknowledgment and respect, and signals to audience members that you see them as unique human beings.
It creates a bond between speaker and listener, a connection that is beneficial to both parties. When you look someone in the eye, they are more likely to look at you, more likely to listen to you, and more likely to buy into your message.
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