In contrast to the experiential approach to innovation, the compression approach to innovation manages innovation in more certain environments.
When there is incremental change, a compression approach to innovation is most effective. This method is predicated on the notion that innovation can be planned using a series of processes, and that reducing the amount of time needed to accomplish those steps will hasten invention.
The compression approach to innovation makes the assumption that innovation takes place in a highly unpredictable environment and that the secret to quick product invention is to employ intuition, adaptable options, and practical experience to reduce uncertainty.
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