A competitive advantage developed through a cooperative strategy often is called a collaborative or relational advantage. The relational view is an addition to current views. The relational approach contends that idiosyncratic interfirm links are a source of relational rents, whereas the industry structure view and resource-based view both explain higher returns with a firm membership in an industry with certain structural characteristics.
"A supernormal profit jointly generated in an exchange relationship that cannot be achieved by either firm in isolation and can only be created through the joint idiosyncratic contributions of the unique alliance partners," according to Dyer and Singh, is what they refer to as a relational rent.
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