Respuesta :
If someone is a rational decision maker and is using benefit cost analysis, they will take actions for which the expected marginal benefit is positive.
Marginal benefits come with diverse uses in business market research and product advertising. The positive marginal benefit occurs when consuming more units of a product brings extra happiness to the consumer. It is also known as marginal utility, and it accompanies any extra unit purchased after the first unit. A marginal benefit may also be used to refer to the satisfaction that a customer receives after purchasing an additional good or service. One way to maximize marginal benefits is to purchase items that give the highest marginal benefit per unit. The additional satisfaction or utility that a person receives from consuming an additional unit of a good or service.
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