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Performance evaluations for the purpose of determining compensation and special rewards should focus on activities and results related to the salesperson's current job and situation.

Performance Evaluation is defined as a formal and productive procedure to measure an employee's work and results based on their job responsibilities. Although the specific criteria depend on the characteristics of a particular selling situation, comprehensive evaluations of salesperson performance require that four dimensions be addressed: behavioral, professional development, results, and profitability criteria. System of review and evaluation of job performance. Assesses accomplishments and designs plans for development. Purposes for Performance Appraisal. Performance evaluations should always be based on the actual job description.

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