If a firm's advertising campaign is successful and its competitors respond by increasing their advertising, the firm's total cost increases, but the demand for its product may become more elastic.
An advertising campaign is a series of advertising messages that share common ideas and themes, forming an integrated marketing communication. IMC is a platform that allows groups of people to aggregate their ideas, beliefs and concepts into a large media base.
An advertising campaign is a marketing advertisement or series of advertisements targeted to a specific audience segment. Your main goal is to increase conversions. A successful advertising campaign depends on the choice of channel, strategy and tactics.
Learn more about the advertising campaign here: https://brainly.com/question/357428
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