In ajzen's theory of planned behavior, a perceived social pressure for or against a behavior is a subjective norm.
The theory posit and plans to predict an individual's intention to engage in a behavior at a specific time and place. The theory was intended to explain all behaviors over which people have the ability to exert self-control.
The benefit of theory of Planned Behavior is that its allows organizations to predict the likelihood that an individual will hold an intention to carry out a specific behavior.
Therefore, the ajzen's theory of planned behavior states that a perceived social pressure for or against a behavior is a subjective norm.
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