Examining relationships between concepts is important in the qualitative analysis as it permits the researcher to shift from description to explanation. The qualitative analysis utilizes subjective judgment based on "soft" or non-quantifiable information. Qualitative analysis communicates with abstract and imprecise data that may be hard to gather and estimate. Machines struggle to function in qualitative analysis as abstract objects cannot be represented by numerical values.
Qualitative analysis is a research tool used in businesses to analyze an organization's overall value based on non-quantifiable indicators. Non-quantifiable indicators can be information on the organization's business cycle, management skills, responsiveness to inquiries, the strength of business functions, labor relations, or visibility in the media.
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