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A detailed assessment of the present marketing conditions facing an organization, its product lines, or its individual brands exists comprehended as situation analysis.
What is situation analysis?
Situation analysis in strategic management refers to a group of techniques used by managers to assess the internal and external environments of an organization in order to comprehend its capabilities, target market, and competitive landscape.
A SWOT analysis is a procedure or test used to comprehend an organization's strengths, weaknesses, opportunities, and threats. It is also referred to as a strategic analysis or situational analysis.
Situation analysis is essentially the practice of analyzing critically the internal and external factors affecting an organization before launching a new project or effort. It gives you the information you need to see the opportunities and problems that are now facing your business, service, or product.
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