Selective distribution coverage is often utilized to motivate retailers to provide adequate service.
A marketing tactic known as selective distribution focuses on selling particular product categories through a chosen network of retailers, resellers, or wholesalers. This strategy is used by distributors as a compromise between intensive and exclusive distribution methods. Selective distribution makes it possible to distinguish between high-end goods and possibly rival, albeit more "common" goods. It primarily enables management of reputation and scarcity, which are two crucial qualities of luxury goods.
Selective Distribution entails using more intermediates and distributors than one, but fewer than all of them, to distribute the company's goods in accordance with a set of principles that are unique to the business. This is how most furniture, television, and home appliance brands are distributed.
Hence, Selective distribution coverage is often utilized to motivate retailers to provide adequate service.
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