A popular automobile company claims that it makes suvs for people who are interested in traveling and are looking for an adventure. this is an example of ______.

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A popular automobile company claims that it makes suvs for people who are interested in traveling and are looking for an adventure. This is an example of psychographic segmentation.

Psychographic segmentation is a research method used to study and classify consumers into groups based on psychological characteristics such as personality, lifestyle, social status, activities, interests, opinions, and attitudes. Market researchers use these characteristics to establish and place products and marketing words for divergent target groups.

This method reduces time and money over potentially unsuccessful approaches and makes it simpler to connect with interested groups. One type of psychographic segmentation includes the persona of the buyer. A buyer persona is a fictional profile of a prospect that includes their job title, work role, personal likings, challenges, and lifestyle aspects.

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