The new Belgium brewing company utilized the rational model of decision making to identify and remedy its energy problems. The rational model of decision making is an approach where people use data and information, analysis, and a step-by-step process to reach a choice. It is the antithesis of intuitive decision making.
Instead than relying on subjectivity and intuition, rational decision making uses objective data, logic, and analysis to assist solve problems and accomplish goals. It is a methodical approach that enables you to recognize an issue, choose a course of action from a variety of options, and come up with response.
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