Forecasting activities integrate information gathered from the market, from internal operations, and from the larger business environment to make predictions about future demand.
The phrase "business environment" refers to the whole of all individuals, groups, and other entities that operate independently of industry but have the potential to influence its output. "Like the universe, withhold from it the subset that represents the system and the rest is environment," wrote an unknown author.
In order to predict future demand, forecasting efforts combine data from the market, internal operations, and the wider business environment. Therefore, an enterprise's environment includes the financial, cultural, governmental, technological, and other elements that operate outside of it. The environment offers a variety of opportunities.
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