A way for SM companies to make money from their application, service, or content is through the sale of advertising. In business, sales and advertising have different goals and employ different methods. Sales uses a "push" tactic to get customers to purchase their goods. Consumers are exposed to messages through advertising, which draws them to a company's websites and other means of product distribution.
Selling advertising space to companies and individuals is the job of an advertising salesperson. They will conduct sales presentations, monitor client accounts, and communicate with potential customers. They frequently operate under deadline pressure to reach sales objectives.
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