The planning phase in the strategic marketing process involves performing a situation analysis using SWOT.
Which is the first step of strategic planning?
- Strategic planning is a process that many small businesses hate, but it doesn't have to be.
- Organizations of any size can build focused strategic plans that provide direction to employees by following certain very specific and easy-to-implement procedures.
- Effective plans will thoroughly examine the business climate, be in line with the organization's mission, list a company's strengths and weaknesses, and include quantifiable goals to measure performance.
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