Helena is testing brand reconditioned.
A brand is an abstract idea used in marketing or business that makes it easier for customers to recognize a certain business, item, or person. People frequently conflate brands with recognized marks like logos, slogans, or other marks, which are marketing techniques used to advertise products and services.
A unique selling proposition (USP) or differentiator that distinguishes a good or service from the competition is communicated through branding. Use of logos, taglines, jingles, or mascots are a few examples of branding strategies.
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