Members of virtual groups are more anonymous, which leads to deindividuation, a loss of self-awareness and evaluation apprehension.
Deindividuation is the perceived loss of individuality and personal responsibility which could occur once somebody participates as a part of a group. It could cause an individual to be more likely to donate a large amount of money to charity, but also cause them to be more likely to engage in mob violence.
Self-awareness is very important as it helps a person to become a good decision maker and increases ones self-confidence. It help an individual to understand things from multiple views.
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