Values are defined as enduring beliefs and ideals that are socially enforced (trust and integrity).
This is further explained below.
Generally, People are motivated to behave in accordance with their values, which are a set of personal beliefs.
They act as a manual for how people should conduct themselves. In general, individuals have a tendency to take on the values that they were brought up with by their families. People have a propensity to assume that the values held by their specific culture are "correct" simply because such values are held by the culture.
Your values are the things that you consider to be most essential in terms of how you should live your life and conduct your business.
In conclusion, They (should) set your priorities, and, deep down, they're probably the metrics you use to discern whether your life is going out the way you want it to. Whether or not your life is turning out the way you want it to.
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