In the communication process, a person at an advertising agency preparing an ad is most likely going to be involved in decoding.
Decoding is the process of translating print into speech by rapidly matching a letter or combination of letters (graphemes) to their sounds (phonemes) and spotting the patterns that make syllables and words.
Decoding is predicated at the rules of phonics. most phrases within the English language observe one's rules. but some phrases do not. for example, if children try to sound out the word of, they might pronounce it “off.” Or they may try and spell it “UV.”
The decoding includes translating printed words to sounds or reading, and encoding is just the other: using individual sounds to construct and write words. so one can read and write, we ought to first emerge as phonologically aware by acquiring the capacity to understand that words are built from smaller sounds or phonemes.
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