Most companies try to develop a sustainable competitive advantage. this means that the advantage can be maintained over a long period of time and is difficult to compete A competitive advantage is an attribute that enables a company to outperform its competitors. This allows a company to achieve superior margins compared to its competition and generates value for the company and its shareholders.
A sustainable competitive advantage is a long-term concept, but will not last forever. As soon as any company develops one, its competitors will immediately start trying to copy what it does. Once one of them manages to do so, the advantage is gone.
Sustainable competitive advantages are a set of assets, characteristics, or capabilities that allow an organization to meet its customer needs better than its competition can. Sustainable competitive advantages are difficult to duplicate or replicate.
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