John b. Watson is best known as the founder of  behaviorism
The founder is the person who started the business in the first place. They came up with the initial idea for a product or service and formed a company to offer that product or service to their customers. Founders do all the initial work to research and start the business.
Founders need to understand their customers well in order to deliver not just the product the founders want to build, but the product they want. Founders also need to have a thorough understanding of their employees and what motivates them to maintain high levels of productivity. Integrity is the current buzzword in the startup world.
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