The process of marketing and distributing newly issued securities to investors is called investment bankers.
Marketing is the set of activities, institutions and processes for creating, communicating, delivering and exchanging offers of value to customers, clients, partners and society at large.
In short, actions taken to draw attention to a company's offerings. This may be physical goods for sale or services provided. Common examples of workplace marketing include TV commercials, roadside billboards, and magazine ads.
The importance of marketing in business is to make customers aware of, engage with, and help them make purchasing decisions about your products and services. Additionally, a marketing plan that is part of the business plan helps create and maintain demand, relevance, reputation, competition, and more.
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