The goal of immersive theatre is to personalize the experience for each audience member while still emphasizing the social interaction between small groups and the audience as well as with the performers.
Immersive theatre is a type of performance that emphasizes the value of space and design, creates visceral, sensory environments, and focuses on the unique, distinct experiences of each audience member. The form became a significant performance movement over the previous 20 years, and it is now part of a mainstream movement.
Since it challenges many of the established dynamics of traditional theatre, its popularity can be interpreted as a sign of a greater demand among viewers in the present.
Due to the fact that so much of modern life takes place in ungrounded, digital spaces, audiences yearn to exist as physical beings in real places.
They also seek expansive, visceral stimuli as a result of today's two-dimensional culture and are drawn to the idea of an intimate, private experience in a society where privacy is lacking.
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