When miller lite supports Summerfest: event sponsorship.
What is event sponsorship?
- An organization sponsors an event when it offers financial support in exchange for marketing benefits. Sponsorships may involve a financial payment in return for property or a barter transaction including goods or services.
- Three different kinds of event sponsorships are available:
- Branding: Through these chances, sponsors may show guests their logos.
- Lead opportunities - Through these chances, sponsors might get sales leads.
- Networking - By taking advantage of these chances, sponsors may personally get to know guests.
- The Olympic Games and Coca-Cola. Since far back in 1928, Coca-Cola has supported the Olympics as a sponsor. However, the #ThatsGold campaign during the 2016 Rio Olympic Games represented its most recent and fruitful partnership.
To learn more about sponsorship, refer to the following link:
https://brainly.com/question/10157717
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