Thus, the term "bandwagon" refers to a persuasive method that encourages the viewer or reader of the poster to partake in the majority's behavior.
What is Bandwagon Effect
The "bandwagon effect" refers to the propensity for people to adopt certain behaviors, slang, or viewpoints only because others are. More specifically, it is a cognitive bias that results in a shift in public opinion or conduct as a result of popular support for particular ideologies and actions. The rate at which people adopt beliefs, ideas, fads, and trends increases in proportion to the number of people who have already done so, according to a psychological phenomenon. Others "jump on the bandwagon" as more people hold a belief, regardless of the evidence for it.
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