When a psychologist investigates the hidden meanings that people from various countries attach to birthday wishes, she is investigating implicit cultural characteristics.
The theory of implicit culture
The psychological dispositions, beliefs, and motivations shared by people of similar origins and experiences that provide organization and direction to overt behavior are referred to as implicit culture. The underlying values, the unwritten rules of behaviour that guide people towards which behaviours are regarded appropriate or inappropriate, are the implicit characteristics of a culture. Implicit cultural qualities are not written anywhere, but every member of that community is aware of them. Implicit qualities are aspects of culture that aren't necessarily discussed but become evident to the observer over time.
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