Franklin's goals are students with broader knowledge and who address all social and scientific spheres.
Based on this, we can answer the other questions as follows:
Because he highlighted to the American population the advantages of allowing young people access to quality higher education. For Franklin, universities stimulate logical thinking, force reasoning, and allow young people to have broad and efficient knowledge. This allows them to be able to solve problems in all spheres of society very efficiently and manage to solve the country's problems and make their lives more satisfying.
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