Market penetration achieves company growth by increasing sales of current products to current market segments without changing the product.
In economics, the term market penetration is used to denote the extent to which the people in the market would recognize and also have to buy a particular product. It is the successful selling of the product in the market by the produces to the consumers of the product.
Hence we can say that Market penetration achieves company growth by increasing sales of current products to current market segments without changing the product.
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