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A localization strategy outlines how you will modify your communication techniques to fit the language and cultural norms of a target market.
The plan establishes the course for how your business will modify the information on its website, in its marketing initiatives, on social media, and in other areas of the consumer experience to draw in local clients.
When planning for localization, your business should customize all client contact points to a particular market while making sure the new material adheres to your brand's messaging. To increase traffic and your chances of turning leads into purchases, you want the user to interact with brands in ways that are comfortable to them.
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