The process of phonetic analysis, by which a printed word is converted to spoken form before retrieval from long-term memory, is called Decoding.
What is Encoding/decoding model of communication?
- Cultural studies expert Stuart Hall initially created the encoding/decoding paradigm of communication in 1973.
- Hall's essay, "Encoding and Decoding in the Television Discourse," provides a theoretical framework for understanding how media messages are created, transmitted, and perceived.
- Hall argued that while audience members depend on their own social settings to interpret communications, they can actively participate in doing so. They also may be able to alter messages by acting as a group.
- A message that is easily comprehended is translated through encoding and decoding.
- A message's meaning is extracted in ways that make sense to you when it is decoded.
- Decoding involves both verbal and nonverbal forms of communication: it entails examining body language and the emotions that go along with it.
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