Omnichannel analytics is the analysis that combines data from different channels into an overall view of the customer to aid in decision-making. Basically, omnichannel refers to the integration of different channels used to interact and reach product consumers. It combines preferences to analyze data.
Omnichannel Analytics is hosted by an omnichannel organization that uses data from a variety of sources to optimize store processes and improve service to consumers. Thus, omnichannel analytics is an analysis that combines data from different channels into an overall view of the customer to aid in decision-making.
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