The answer is informational social influence. Informational social influence occurs when a person complies out of a desire to be correct and a tendency to look to others they perceive as having greater knowledge. This kind of conformity, which is linked to internalization, happens when a person lacks information or is uncertain of a situation.
There are various informational resources available to assist you in making decisions regarding your behavior. There are occasions when you may need to consult experts, follow the lead of individuals or a group, or turn to another information source. Another strategy is to employ informational social influence, in which case you observe how other people act when they are confronted with a same or identical issue. Then you can imitate them.
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