If ________ are conducted continuously, they lose their effectiveness. multiple choice advertising campaigns cause marketing tactics publicity events personal selling visits sales promotions

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24-08-2022
Business

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If ________ are conducted continuously, they lose their effectiveness. multiple choice advertising campaigns cause marketing tactics publicity events personal selling visits sales promotions

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aryanagarwal466 aryanagarwal466 · Answer 1 · 2022-08-31T09:10:14+02:00

The correct answer is sales promotion. If sales promotions are conducted continuously, they lose their effectiveness.

Sales promotion is one element of the promotional mix. The majority of the promotional mix is made up of advertising, personal selling, marketing services, and publicity/public relations. Sales promotion uses both broadcast and non-media promotional strategies for a planned, brief period of time to increase market demand, foster consumer demand, or enhance product availability. Giveaways, rebates, point-of-purchase display, premiums, rewards, free samples of products, and rebates are a few examples.

Sales campaigns may be aimed at customers, salesperson, or other participants in the distribution chain. Consumer-focused marketing strategies include consumer sales promotions. Trade sales promotions are marketing initiatives targeted towards retailers and wholesalers.

Learn more about sales promotions here:

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