Marketing function identifies prospects in the marketplace, works with research and development to create products, develops promotion strategies, and establishes prices.
Activities a business engages in to encourage the purchase or sale of a good or service are referred to as marketing. Products can be delivered to customers or other businesses, as well as advertised and sold. Affiliates will sometimes provide marketing for a business.
The marketing and promotion specialists who work for a company use advertising to try to catch the interest of important potential customers. Promotions are aimed at specific demographics and may include celebrity endorsements, memorable slogans or taglines, eye-catching packaging or graphic designs, and extensive media exposure.
All of a business's efforts to entice customers and keep them as clients are included in the discipline of marketing. Writing thank you notes, playing golf with possible clients, promptly responding calls and emails, and scheduling coffee or dinner meetings are all examples of networking with potential or former clients that can be done as part of the job.
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