A hierarchical sales analysis is a top-down evaluation of sales results throughout the sales organization.
This approach is based on the premise that if you can win over the key executive(s), you can win over the rest of the team. During the sales process, you deal with fewer people and maintain a direct relationship with the decision maker even after the purchase. Once you have buy-in from your target lead, this can result in shorter sales cycles.
You're probably working with a larger budget because the executive with the most purchasing power is involved in the sales process. You can also pitch cross-departmental solutions to increase the deal size without requiring additional upper-management approval.
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