It does not give the business a clear direction for its decision-making. The business can become less competitive as a result. The greatest strategy is to use an organized method to determine what they need. This is sometimes referred to as a customer needs analysis, and it gives you insightful information about your target market. Focus groups, social listening, and keyword research are typical techniques for learning what clients want.
Marketing researchers can learn more about their customers' requirements and wants by analyzing consumer research. Companies can create marketing strategies to satisfy the demands and wants of the consumer once these aspirations are identified.
To learn more about consumer behavior theory
https://brainly.com/question/15146742
#SPJ4
