The product should provide value to the customers that will be using it this is the aspect of product development should firms try to achieve when developing a successful brand.
In distribution, commerce, and business, a customer is the recipient of goods, services, products, or ideas obtained from a vendor, vendor, or supplier through financial transactions or exchange for money or other valuable consideration.
The definition of customer is a person who purchases products or services at a store, restaurant, or other retail establishment. An example of a customer is someone who goes to an electronics store and buys a television. (informal) A person, especially a person, who interacts with others in some way.
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