A portal business model is a type of business model that provides access to various content and services available on the Internet. A portal business model is a search engine with a variety of content and services. Advertisers can make a profit because they get huge amounts of money from their users' traffic.
Reach is the main source of revenue for the portal business model. Reach is the number or percentage of web visitors who visit your website or view a post or specific piece of content in a month. These are unique visitors. It also contains the uniquely identified user and the number of visits for that month.
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