In comparing the relationship between the promotional mix and the Aida model, marketers have generally concluded that advertising they are most useful for drawing attention to your products and services.
In the advertising mix and the AIDA model, the main relationship of advertising is to get the customer's attention, and AIDA also stands for Attention, Interest, Desire, and Behavior, which is intended to be used in marketing and advertising. I mean The AIDA model represents the four phases that a consumer goes through before making a purchase decision.
The AIDA model, which stands for Attention, Interest, Desire, and Behavior Model, is an advertising effectiveness model that identifies the stages people go through in the process of purchasing a product or service.
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