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The goal for managers of publicly owned companies implies that decisions should be made to maximize the long-run value of the firm's common stock. A common stock is a security that reflects ownership in a firm. In a liquidation, common stockholders receive whatever assets remain after creditors, bondholders, and preferred stockholders have been paid.

The market trades a variety of stocks. In other terms, it's a method of dividing up a company's ownership; one share of common stock indicates a percentage ownership share of a firm's. For example, if a corporation has 100 shares outstanding, one share equals one percent ownership of the company.

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