The publicis group is using an Internal diversification strategy.
Diversification strategy is an expansion and development technique of a business by exploring new probabilities. When a business go after this technique, it expands the product portfolio and raises the scope of business. It also helps the company to boost sales and profits.
Internal diversification takes place when a business put to sea its current/existing product into the new market. The motive is to increase the customer market by expanding the geographic barriers. Companies conduct it by finding the new users of their existing products. Internal diversification is also about launching a new product to the present market.
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