The term for consumers utilizing a number of different options such as traditional brick and mortar stores, online stores, and via mobile devices apps for purchasing products is channel hopping.
Brick-and-Mortar is a term that is used to refer to a business of the traditional style market that provides products and services to their customers in a face-to-face manner.
Online stores refers to the various stores that are available online and that offer a huge amount of variety of products.
When consumers tend to utilize different options in form of traditional brick mortars , online stores and other options available to them.
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