the primary means by which any company communicates to its customers about its products, brands, and position in the marketplace is advertising.
This is because communication with customers regarding products, brands, and position in the marketplace is called marketing. So primary means of marketing is advertising.
Advertising is a promotional activity which aims to sell a product or service to a target audience. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific. Using a highly tailored message the advertisement can be niche (targets a small audience) or general (targets a large audience).
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